We took advertising to a different height this week - stepping out of our comfort zone and hitting the streets - literally.
To advertise our JobServe Live! Birmingham event, taking place tomorrow, we teamed up with Curb Media - a rather unusual marketing-minded company that takes ordinary marketing to new spaces, and with a very unique twist. (http://www.curbmedia.com)
Although, admittedly, somewhat hesitant about stepping away from the norm... we were super-duper surprised and impressed with the outcome of our "advertisements".
The Curb team spent most of last night cleaning up the streets of Birmingham, and leaving behind a treasure of information that anyone walking along any of the high streets, low streets, bus stops and shops would see!
Essentially, the Clean Advertising method that they use is this:
"Clean Advertising is a highly targeted natural media which works by literally cleaning your advert into almost any high footfall urban location. Using custom made equipment we create crystal clear messages by selectively removing dirt, to create a stark contrast between the dirty surface and original as-new colour of the pavement.".
We're keen to see what the response is from those who have spotted our adverts, and who have come to our show.
We think it's pretty cool!
What do you reckon?
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