News from the Organisers' desks

Don’t Waste Your Time!

A Big Hello, from the organisers at JobServe Events. We are here to help you; the Delegates and Exhibitors of not only our events but exhibitions far and wide. As well as giving you the inside secrets to attending successful exhibitions, we would like to hear your thoughts and feelings of anything that we post. If you have questions/hesitations about exhibiting or attending one of our exhibitions please comment below and we’ll pick them up!

Today we would like to share our thoughts on the exhibiting side of the fence. We are going to go through some of the do’s and don’ts of being a Top Class exhibitor on show day at a Recruitment Exhibition.

Engagement

A great way of achieving your event objectives is to engage with delegates face to face. This is the only true reflection on the success of your business.

How? Don’t sit down all day behind a table with a few posters and leaflets describing the benefits of working for your organisation; while asking people to leave their CV if they are interested.

Do invite visitors onto your stand where they can experience first hand what its like to work for your company. When visitors are speaking with you or asking you questions, they are engaging with you. This can range from expressing interest in a role to being interviewed onsite. Either way, by engaging them with open questions you will receive a better response than if you were sat down behind a table all day. After all the exhibition floor is not your lounge, it is a place of business opportunity.

Interaction

It is very important to speak with your client base in as much detail about their requirements as possible. However, to ensure a great ROI on your stand and see as many candidates as possible throughout the day, doing is better than saying. Let us explain; the best stands at exhibitions not only have active people engaging visitors on their stand, they also have interactive activities taking place which can cut straight to the chase.

How? These activities often are a taster for what is to come in the job role. For example; if you were a personal training company you could hold a scaled down fitness test on your stand which simply comprises of holding a weight for a set amount of time. You will quickly be able to tell if the candidate is a genuine applicant which you would consider for the role quicker than a drawn out conversation.

You will be amazed at what you could do on your stand after speaking with the Exhibitions Organiser. The Organiser is there to aid you in having the most successful show possible, so test them and ask them what you can’t do as opposed to what you can. So if you decide to book a stand at an exhibition, don’t waste your time being a plain, ‘run of the mill’ exhibitor; Interact and Engage your client base in pro-active and enjoyable activities. You will not be disappointed.